Marketing services

Data Warehouse for Self-Service Reporting and Data Mining

Oracle-based business objects reporting and extraction tools operate from our state of the art data warehouse which is refreshed daily from the customer fulfilment database. Advanced data mining, segmentation and selection tools available at our clients’ desktop via a user-friendly, Windows based system allows self-service reporting that is flexible with unlimited selection capability.

Facilities include:

  • Temporal analysis provides selective data of audiences tracking 'joiners, leavers and stayers' from any specific area.
  • Both customer facing, our fulfilment and data interrogation and reporting systems are capable of storing and reporting on unlimited Customer or Company demographics.
  • User-friendly Windows front end offering the latest graphics to give the best presentation of statistics and analysis.
  • All subscription data is available in the Oracle data warehouse giving the client direct access from PCs.
  • User-friendly with comprehensive data export facilities, allowing data-download direct to PCs offering NTH selections and record tagging facilities.
  • Three-dimensional reports offering summary pages that can be drilled into.
  • 'Dashboards' available unique to individual users highlighting performance against client specific key performance indicators.
  • Instant Access for fast counts and data extracts.